“There are a billion people trying to do something important for the first time. These people are connected by the net, posting, creating, daring to leap first.

It’s hard, because the number of people racing with you to be original is huge.

The numbers are so daunting that the chances that you will create something that resonates, spreads and changes the culture are really close to zero.

But it’s also certain that someone will. In fact, there’s a 100% chance that someone will step up with an action or a concept so daring that it resonates with us.

Nearly zero and certain. At the same time.

Pick your odds, decide what you care about and act accordingly.”

• Seth Godin