“The consequences of attempting to shortcut the natural process of growth in the business world can be dire. Executives may attempt to “buy” a new culture of improved productivity, quality, morale, and customer service with strong speeches, smile training, and external interventions, or through mergers, acquisitions, and friendly or unfriendly takeovers. But they ignore the low-trust climate produced by such manipulations. When these methods don’t work, they look for other Personality Ethic techniques that will – all the time ignoring and violating the natural principles and processes on which a high-trust culture is based.”
– Stephen R. Covey