“We say we want sustainable packaging – but end up buying the one in fancy packaging instead.

We say we want handmade, local goods – but end up buying the cheap one, because it’s ‘just as good.’

We say we want the truth – but end up buying hype.

We say we want to hire for diversity (of thought, culture and background) – but end up hiring people who share our point of view in most things.

We say we want to be treated with respect – but end up buying from manipulative, selfish, short-term profit-seekers instead.

We say we don’t want to be hustled – but we wait for the last-minute, the going-out-of-business rush or the high pressure push.

It starts with us.”
– Seth Godin